Author and social theorist Tom Wolfe once commented on Canadian professor Marshal McLuhans mantra, the medium is the message saying:The new technologiesradically alter the entire way people use their five senses, the way they react to things, and therefore, their entire lives and the entire society. It doesnt matter what the content of a medium like t.v. is 20 hours a day of sadistic cowboys caving in peoples teeth or Pablo Casals droning away on his cello.How is it that violence and the arts are effective in the same manner? Wouldnt the content be the most important factor in analyzing a television program? To understand Marshall McLuhans theories the reader must not be concerned with the symbolic content of what is being said or the cosmetic interpretation of the actual show but rather, look deeper into the whole infrastructure of the medium itself.McLuhan was prone to thinking up clever analogies and plays on words; and describing the content of a medium was no different. He described it as the juicy piece of meat carried by the burglar to distract the watchdog of the mind. W....

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