Curtis Automotive Hoist Case Analysis Company Description In 1998 Curtis Automotive Hoist (CAH) was created by Mr. Curtis, a design engineer who had previously worked for a Canadian subsidiary of a US automotive hoist manufacturer. Mr. Curtis had designed a unique above ground hoist, called the Curtis Lift. A surface automotive hoist is a product used by garages, service stations, and other repair shops to lift cars for servicing. This hoist had several special features which included a scissor lift and wheel alignment pads. When senior management expressed no interest in the idea of an above ground, surface hoist, Mr. Curtis decided to leave the company and start his own business. Curtis Automotive Hoist (CAH) has become an emerging producer of manufactured surface automotive hoists. Curtis Automotive Hoist major players æ Mr. Mark Curtis ¡V President of CAH and design engineer æ Mr. Pierre Gagnon ¡V Marketing Manager of CAH æ Mr. Philippe Beaupre ¡V Marketing Manager for Bar Maisse in France Strategic Focus and Plan From the beginning, Mr. Curti......

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