Introduction Aim The aim of this assignment is to analyse the marketing tools and techniques used in attracting international tourists to York. Literature will be read and analysed around the following subjects: tourism marketing, destination marketing, international tourism, place marketing, stakeholders and marketing in general. The main arguments and factors that surface in the literature read will be presented within the assignment. Specific examples from the field trip, websites and literature relating to York will be present throughout. However the word constraint may hinder the depth of analysis. Route Map The first stage of the assignment will be an overview of the literature read around the above subjects and will highlight the main arguments. This will then lead the assignment onto specific examples of how York markets itself and the marketing tools used to attract international tourists. An evaluation of the literature read to the applied practice (specific examples) will then be undertaken. The final stage of the assignment will result in the developme......

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Page Count: 11.5 (250 words a page / double spaced)

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