OMNITEL PRONTO ITALIA 1)Competitive Advantage Focus on Customer service : Polite Operator Minimum waiting time One stop calling trained operator 2) Why did the launch not performed? Due to the fact that: The business is at its infancy Cellular culture is not developed yet ( low penetration )  The customer didnt appreciate enough the Customer Service There is not enough territory coverage  Onmitel didnt conquer TIMs customers No price differentiation  Onmitel didnt conquer new customers 3)LIBERO economics Onmitels Free Time Monthly Fee: 10.000 It Liras 88' outbond: 13 peak  1.524 It Liras  19.812 75 off peak 170 It Liras  12.750 100' inbound: 25 peak + 75 off peak  10.000 Total: 52.562 Onmitels LIBERO Monthly Fee: 0 88' outbond: 13 peak 1.595 20.735 80 off peak 195 15.600 100' inbound: 25 peak + 75 off peak  10.000 Total: 46.335 Onmitels LIBERO should: Increase the custo......

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