Harley Davidson Free Essay, Term Paper and Book Report
Harley-Davidson, Inc.
Harley Davidson, Inc. specializes in creating and selling high quality, customized and performance motorcycles. Their main product focus is on heavy, customized, high-end, motorcycles. This company has been around for over 100 years and has experienced everything from extreme downs-with almost claiming bankruptcy, to extreme ups-with revenues growing at a compounded annual rate of 16.6 percent for 18 consecutive years.1 A larger portion of Harleys success and revenues are generated domestically and from a United States customer base, and a small portion of revenue flows from international markets. Harleys current position in the market has created a large competitive advantage for the company, but with the ever-changing markets and narrow demographic group, it might be time for Harley to shift a focus on capturing a stronger position in international markets to respond to high competition.
Industry and Threats
Harley is in the motorcycle industry and has successfully found its market niche in the recreational motorcycle market. The demand in the mot......
Word Count: 856
Page Count: 3.4 (250 words a page / double spaced)
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