A. COMPANY Craft Marine Corporation was among the first companies to produce fiberglass pleasure boats. In 2001 the companys product line included 32 different models in five product groups. Craft Marines product line was as follow: Product Group Number of Models Family (pleasure) 18 Offshore 3 Cruiser 7 Fishing/water skiing 4 Distribution Craft Marine currently has relationships with 214 dealers; the top dealer in the industry accounted for 17 percent of Craft Marine Sales. This dealer is situated in in the West North Central Region, which includes Iowa, Kansas, Minnesota, Nebraska and North and South Dakota. The second two largest dealers account for 16 percent of the companys sales in the East North Central region. The East North Central region included Wisconsin, Indiana, Michigan, Illinois and Ohio. Historically, Craft Marine distribution had been weakest in areas where offshore boat sales were the highest Sales & Promotion Craft Marines sales organization consists of a national sales manager, two regional sales managers (who co......

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