Consumer decison making process Free Essay, Term Paper and Book Report
Consumer Decision Process
Everyday consumers are faced with problems; some they realize and respond to immediately others they are unaware of and will respond to when the problem has been identified. Many factors come into play when consumers are trying to solve a problem or make a decision which would solve the problem. Before most decisions are actually made a pre-purchase search is done, however it is not uncommon for there to be little or no searching involved. In these cases consumers rely on their emotions to make a quick and wise decision.
Extensive searches are not always done and are certainly not always necessary. If all purchase decisions were an extensive effort; there would be little time left for anything else in their lives. On the other side of the coin, if the all purchases were routine they would provide very little pleasure or novelty (Schiffman, Kanuk & Das, 2006 p459). There are basically three levels of consumer decision making, extensive, limited, and routine problem solving (Schiffman, Kanuk & Das, 2006 p459).
There are many factors that af......
Word Count: 1464
Page Count: 5.8 (250 words a page / double spaced)
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