Levi Strauss & Co. OUTLINE I. Case Update (Levi Strauss Japan K.K.: Selling Jeans in Japan.) - Introduction - Levi Strauss International - Levi Strauss Asia Pacific Division - Performance - Competition - Loosing the Image - Baby Boomers - The Future II. Case Questions 1- What are the key success factors in the Japanese marketplace? 2- To what extent do the Levi Strauss FSAs and CSAs match the KSFs ? How has Levis been able to leverage its country-of origin to become a leading brand? Can other American jeans do the same? 3- How would you explain the apparent success of LSJs advertising campaign stressing American values in Japan? 4- List the pros and cons of the different distribution alternatives facing LSJ. Which one do you think has the best chance of succeeding? 5- Would you retain the premium positioning of Levis in Japan? Why or why not? Introduction Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers wit......

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