HBS study case: 3M Optical Systems: managing corporate entrepreneurship Free Essay, Term Paper and Book Report
What is it about 3M tat makes it perhaps the most consistently entrepreneurial large company in the world?
Companies have a life cycle tightly tied to the one of their products or services. In order to last they need to develop a culture of innovation towards their products and the way they bring them to their market. Indeed, fashions pass, trends shift, demand evolves (Singer), markets saturate (Nike).
Through the example of its Optical Systems, 3M demonstrates the deeply integration of innovation and venture management in its culture. This company since its foundation has constructed its organization around the incubation of innovation. The divisions are managed as independent company, meaning they have all latitude to develop, manufacture, market and sale their products. The rest of the 3M organization is there to give support (cross divisional loans of personnel, distribution channelsÂ…).
The innovators have multiple possibilities at the 3M corporation to get support for their product. 3M, knowing that business creation is very demanding, facilitates it all along its proces......
Word Count: 531
Page Count: 2.1 (250 words a page / double spaced)
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