Psychology in Advertisement Free Essay, Term Paper and Book Report
Advertisement isnt as easy as just selling a product; it requires the use of psychology to manipulate, explain, impress, and provide information and images that will cause the reader to buy the product. In a particular magazine ad Rimmel is trying to advertise a new volume boost liquid lipcolour. Many tactics are used to convince the reader that this product will somehow better their lives. The ad claims and uses the weaseler: lips look up to 40% plumper. This is one way to manipulate the perceptions of the consumer. What does that mean exactly? Well, that they could look 5% plumper and that promise would still apply because of the usage of the words up to. Aside from that usage of a weaseler the ad also uses catchy phrases such as big is beautiful. Once the reader believes that this is true than it is easier to get them to believe that this new volume booster lipcolour can make their lips bigger, and then from that they will expect beautiful lips. I dont find this ad very credible because there are too many hidden truths and unreliable claims.
There are often......
Word Count: 1054
Page Count: 4.2 (250 words a page / double spaced)
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