Project: To identify strengths and weaknesses of each retail site, we analyzed Target.com and Walmart.com from a user's/customer's perspective. Case/Project Question 1: Chann wants to purchase a Hamilton Beach Wavestation Dispensing Blender #50754 from an online retail firm. She has two options to purchase from: Target or Wal-mart. Both retail firms are rivals with similar choices, however, based on each business's website, what e-commerce site will she choose to make a purchase? Why? Response: Chann's goal is to purchase a Hamilton Beach Wavestation Dispensing Blender #50754. She searched Target and Wal-mart's websites for this product and went through their ordering processes. Chann prepared an evaluation between Target and Wal-mart, two competitive retail websites, in terms of its functions, user friendliness, and ability to support the company's business strategy. Based on each evaluation from a user's perspective, Chann will choose an e-commerce website that is overall, the most simplest to navigate and buy from. Definition of terms to be evaluated on each retail website......

Word Count: 876
Page Count: 3.5 (250 words a page / double spaced)

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