In todays world, the ophthalmic retail industry of eyewear has become more of an image statement for different peoples personalities and lifestyles, which is termed as Lifestyle eyewear. Lifestyle eyewear, never considered an everyday noticed perception for each individual, even though the face is the first area we look at when seeing people. This popularity demand image statement offers the benefits of giving patients the value of freedom, seeing the world in a whole new way, increasing self-esteem, enhancing appearance, having a more independent lifestyle, feeling more youthful, offers cost saving expenses, and providing long-term healthier eyes. The market size in retail eyewear sales grows each year due to the improvements and different choices of eyeglass lenses offered to each patients visual needs according to his or her prescription. The economic issues, which have affected the supply and demand of the ophthalmic lifestyle eyewear, are the war on terror, 911 attacks, and rising gas prices. The Lifestyle eyewear products offered to meet these benefits include......

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