INDUSTRY OVERVIEW Industry Overview Paper Abstract When one thinks of the soft drink industry, carbonated drinks such as Coke, Pepsi, and Dr. Pepper comes to mind. However, the industry over recent years has incorporated a variety of other drinks to meet the demands of the consumer. These drinks include juice drinks, bottled water, energy drinks, and new age beverages (Datamonitor, 2004, p. 7). With these changes, the soft drink industry continues to show significant growth both in the United States and globally despite the slow growth of the economy in the United States. In this paper, an overview of the soft drink industry described detailing market share. A SWOTt analysis of the soft drink industry will also be prepared, and several economic factors will be described including the potential affect these factors have on the industry. Industry Overview Although carbonated drinks dominate the soft drink industry, the demand for bottled water and juices has pressured companies to expand into these ......

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