sales training Free Essay, Term Paper and Book Report
EXUECUTIVE SUMMARY:
This report discuses and analyses all the aspects of Sales training programs for to executives, managers and sales teams involved in sales. It mainly focuses on different aspects related to sales as needs behind training, training content, techniques, various training options available and commonly used, its effectiveness, its recent trends and common reasons of training failure.
It explains the mainly two types of training conducted i.e. training about product and skills. Mainly objectives for any sales training program are to increase productivity, enhanced customer loyalty, reduced turnover and self-managed staff. Important issue related to training program may be the need of program, which could be to enhance product knowledge, skill level, customer knowledge or internal knowledge of company.
Important skills that are to needed to be trained include listening, presentation, probing and questioning, communication, handling objections etc whether its face to face selling or through call centers. These skills are mainly taught through On-the-Job training, me......
Word Count: 3648
Page Count: 14.5 (250 words a page / double spaced)
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