ASSIGNMENT 3: TERM PAPER The tipping point No matter where people from, we all have a similarly way of behavior because we are all human beings. That mean we all share a common pattern of behavior whatever our race, color and so on. It is really easy to know how we behave but most difficult to know why. The tipping point written by Malcom Gladwell is a book which focuses about change and how they happen. This book explains from many theories and examples why human beings behave the way they do. For my part, I have learned many interesting theories and concepts that I am going to describe through this paper. Besides, I am going to explain how these different ideas and concepts are going to affect my life and my future career. CONCEPTS According to the author, the tipping point is the biography of an idea, and the best way to understand the emergence of fashion trends, or the transformation of unknown book into bestsellers, or the phenomena of word of mouth is to think of then as epidemics. Consequently, ideas and product and messages and behaviors spread just li......

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