IKEA(GZ) case study Free Essay, Term Paper and Book Report
Table of Contents
Strategic Management
Table of Contents
Abstract
1. INTRODUCTION HISTORY OF IKEA(GZ)
2. SWOT ANALYSIS
2.1 IKEA (GZ)s STRENGTHS
2.2 IKEA (GZ)s WEAKNESSES
2.3 IKEA (GZ)s OPPORTUNITIES
2.4 IKEA (GZ)s THREATS
3. FIGURES OF IKEA GROUP ANALYSES
4. IKEA (GZ) MISSION
4.1 VISION STATEMENT
4.2 IKEA (GZ) OBJECTIVES
5. FUTURE STRATEGIES AND FUTURE RECOMMENDATIONS
Abstract
From a company originally selling stationery in a small village in Sweden in 1943, IKEA is now a leading global home furnishing company with about 80,000 co-workers, 231 stores in 33 countries. The IKEA business philosophy is: Affordable solution for better living! That means IKEA provide well-designed, functional furniture in prices so low, that as many people as possible will be able to afford them, in order to create a better living for the many people. However, to manufacture beautiful, durable furniture at low prices is not so easy, but IKEA can made it without lower the standard of better living.
In 1998, IKEA opened its first store in China. Since th......
Word Count: 2481
Page Count: 9.9 (250 words a page / double spaced)
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