Company Overview Avon, originally known as the California Perfume Company, was founded in 1886 by a New York book salesman named David H. McConnell. By the turn of the 20th century, the company em¬ployed more than 10,000 representatives and supported their efforts with a growing line of cosmetics, fragrances, and other beauty products developed and produced at its newly constructed Suffern, New York, research laboratory and production facility. By the early 1900s, the California Perfume Company had expanded its sales offices beyond New York to San Francisco, California, Luzerne, Pennsylvania, and Daven¬port, Iowa. In November 1999, former CEO Charles Perrin stepped down and Andrea Jung was promoted from president to CEO of Avon. Today in over 100 countries, Avon is a leader in beauty and a powerhouse in direct selling. Issue What initiatives should Avon take to sustain in the global CFT industry and become more competitive over time? Critical Factors Analysis: Strengths Direct Selling- Avon is the worlds largest direct seller of beauty and beauty-related prod......

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