Kudler Fine Foods Free Essay, Term Paper and Book Report
Kudler Fine Foods
Marketing Research Paper
Marcelle Valentin
MKT421
Dr. Stefanie Wilson
Kudler Fine Foods
Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. In reviewing the data on the organization I will discuss the importance of marketing research on how it will help in the development of Kudler Fine Foods marketing strategy and the importance of competitive intelligence and analysis in the development of the marketing strategy of the organization.
Kudler Fine Foods specialty food store is located in the San Diego metropolitan area. The company currently has three locations (La Jolla, Del Mar and Encinitas). The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments:
Fresh Bakery and Pastries
Fresh Produce
Fresh Meat & Seafood
Condiments and Packaged Foods
Cheese's and......
Word Count: 1571
Page Count: 6.2 (250 words a page / double spaced)
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