Airline Strategy Free Essay, Term Paper and Book Report
I. The Internal Environment
Strengths:
¡´ Good reputation from customers in the Great Lakes region, which will help to establish future clientele.
¡´ Good network: Has interline ticketing and baggage arrangements with major carriers.
¡´ Increased sophistication in equipment has increased dependability.
Weaknesses:
¡´ High employee turnover
¡´ Low organization morale
¡´ Lack of training and educational programs for employees
¡´ Lack of organizational culture
¡´ Weak employee incentives (employees are paid below the market) which results in a lack of ownership from employees.
¡´ Poor aircraft choices, not taking advantage of some markets widely open for opportunities (unserved markets).
¡´ Aircraft maintenance are not properly maintained resulting in unreliable aircrafts
¡´ Cash problems are exacerbated by overhead costs.
¡´ Ineffective organizational design
¡´ Weak management leadership and expertise
II. a. The External Environment
Opportunities
¡´ With a small organizationa......
Word Count: 1012
Page Count: 4 (250 words a page / double spaced)
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