The influence of advertisment on children Free Essay, Term Paper and Book Report
Children are an important target group for advertising campaigns. Children influence their parents enormously in their purchases. Furthermore children are the "consumers of tomorrow", so companies have to create awareness of their products and create preferences as well as brand loyalty in the very early stages of childrenfs consumerism.
The importance for advertisers and marketers is to understand how children are influenced in their attitudes towards advertising and their consumer behavior in general. For that reason it is essential to analyze and to know the process and its different stages of consumer socialization, as well as the development of skepticism towards advertising. But advertising to children is also fraught with ethical concerns, due to the limited ability of children to process information, so there are several measures taken in order to protect childrenfs values.
This paper will discuss this topic as specific as possible with a focus on television advertising and especially on food advertisements before concluding with remarks to future research directions.
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Word Count: 512
Page Count: 2 (250 words a page / double spaced)
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