The service profit chain approach Free Essay, Term Paper and Book Report
THE VALUE OF LOYALTY
The Service-Profit Chain Approach
By Manuel Jiménez / 038515 - 34
Business Game in Strategic Marketing
Solvay Business School
In the changing global economy, improving the quality and cost-competitiveness of services and operations is becoming of paramount importance for many organizations.
In todays market place, companies facing increasing competition are forced to reduce their costs (or to hold them stable) while increasing business value and profits. This has caused many companies to look into ways of improving their operations to transform themselves into best-in-class organizations that will be competitive in terms of quality, service and price.
In the economics of service, stressing the importance of how services are developed, priced and delivered is a serious issue. However, not only customers but also employees must be the centre of management concern.
Specialists assure that when organizations make employees and customers paramount, a drastic shift occurs in the way they manage and measure success. Hence, companies have star......
Word Count: 5970
Page Count: 23.8 (250 words a page / double spaced)
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