Profit Maximization Free Essay, Term Paper and Book Report
MARKETING
MCDONALDS: SALADS PLUS
COMPILED BY :Aparna Bangur
1 INTRODUCTION
Fast food supremo, McDonalds, has been in operation for decades with the aim to match their product and service offering to the rhythm and pace of the contemporary consumers life. Making customer happy is what their business is all about. McDonalds promises value appealing to a broad spectrum of consumers, offering a variety of price and taste options, and constant efforts in developing new products, re-imaging restaurants, creating new packaging and aiming at product and customer-service improvement.
Yet the 21st century saw the burger giant facing an unprecedented sales slump. The brand was losing relevance and was perceived as childish. McDonalds seemed to have lost touch with their consumers. Service standards were slipping and the restaurants were beginning to look out-of-date. All this brought to the fore an emergent gap in the market that McDonalds was yet to fulfil which would mark the companys revival or failure in the times to come.
This report studies McD......
Word Count: 3524
Page Count: 14 (250 words a page / double spaced)
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