Perceptual maps in marketing Free Essay, Term Paper and Book Report
CruiserThorr is a $5 billion company that manufactures a range of motorcycles and produces more than 200,000 units per year. This paper is based on an online simulation about the company in which I will formulate their position strategy. I will construct a perpetual map, and begin choosing its parameters. Within this paper, I will address the three phases of the simulation on using perceptual maps in marketing. For each phase, I will describe the situation, describe my recommended solution(s), including why, and the results of my decisions. I will then summarize the different marketing components addressed in the simulation by describing the relationship between differentiation and positioning of products or services. Afterwards, I will address my expectations about the repositioning of the product, and the impact of the product life cycle on marketing.
For the first phase, I had to choose which four parameters are relevant to the motorcycle industry, and that reflect the highest potential for CruiserThorr. The four parameters I chose were lifestyle image, price, safety, and qualit......
Word Count: 1037
Page Count: 4.1 (250 words a page / double spaced)
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