Consuming fashion Free Essay, Term Paper and Book Report
Historically, the role of fashion originated from being the preserve of the rich, and then gradually become economically important after World War II. Due to the post-war economic boom, the rise of incomes, the reduction of family sizes, the professionalized adverting, and the development of marketing, clothing had turned into more popular among middle-class, affluent working-class and, notably, the youth market. Accordingly, the post-Fordism, offering highly standardized products that are responsive and receptive to the needs of the consumers, emerged by the 1980s.
The apparent transition toward post-Fordism was an increasingly new technology such as computer aided design, which reflected a more flexible and consumer-oriented industry to serve customers¡¦ needs with maximum efficiency. However, although such development reflected a declining of consumers¡¦ interest in mass produced goods, the increasing power of large retailers had also become monopolistic in Britain, while the smaller manufacturers had struggle to compete. Consequently, the flexibility of offering more choice......
Word Count: 498
Page Count: 1.9 (250 words a page / double spaced)
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