Aqualisa Quartz Free Essay, Term Paper and Book Report
Aqualisa Quartz
Marketing Strategy
Final Paper
Table Of Contents
Executive Summary
Situational Analysis
SWOT Analysis
Strategic Marketing Plan
Marketing Mix Strategy
Marketing Resources
Exhibit Index
1) Aqualisa Marketing Plan
Executive Summary
¡§What to do?¡¨ Harry Rawlinson¡¦s dilemma regarding the new innovative Aqualisa Quartz shower line should be considered an enormous opportunity instead of an enormous problem. This Harvard Business School case is an excellent example of the value that an effective marketing program could potentially bring to a company. Aqualisa has appeared to have done an excellent job performing market research and engineering a new product that should satisfy the needs of consumers in the U.K. The issue that the balance of this paper will address is the ¡§disconnect¡¨ between the consumers and plumbers for finding the value in the new Aqualisa Quartz shower products. In my opinion, the new Quartz product line is experiencing a very slow adoption process probably ......
Word Count: 1818
Page Count: 7.2 (250 words a page / double spaced)
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