MacTec Control AB MacTec Control AB MacTec AB, a Swedish industrial water technology company, is currently considering entry into the untapped US market. In order to make a proper decision, we must research many different factors and possible outcomes. First, we will conduct our SWOT analysis, followed by an overview of The Browning Groups recent market research data. To conclude, we will provide all the possible implications of entering the US market immediately, postponing entry, and conducting additional market research. Our final recommendations will be provided to with proper rationale. MacTecs strengths begin with the Aqualex system. The product has an advanced design and is very sophisticated. This innovating product is reliable, accurate, and has a flexible design. Aqualex can help government and industry customers to operate their facilities in a more cost efficient manner. MacTec is a small corporation with a young infrastructure free of bureaucratic barriers. The only apparent weaknesses is its limited analysis on the US market. The US market is one of MacTec......

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