public relations Free Essay, Term Paper and Book Report
Defining Public Relations
In my opinion, public relations mean to help organizations achieve their goals by communicating and building relationships. If there is a product that an organization wants to promote and get the consumers attention, public relations is one of the tools an organization may use to promote that product. Public relations are a process of influencing consumers by developing trusting relationships and through a two-way communication. There are many different opinions of what public relations means, it could depend on what type of experience, and background an individual may have.
Chapter 1 of the e-resource text defined public relations as a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication. There is no right or wrong definition of public relations, every definition exemplifies a definition of its our nature. The text defined public relations as a process, others may define public relations as a function or tool. Modernization has contributed to the way public r......
Word Count: 634
Page Count: 2.5 (250 words a page / double spaced)
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