Starbucks Coffee The Experience 1.0 Company Profile Established in March 1971, the first Starbucks coffee opened in Seattles Pike place offering a wide choice of beverages, food & non-food items. In 2005 Starbucks portfolio reached about 5,185 company-operated coffeehouse & 2765 licensed locations in the united state & 1310 coffeehouse internationally plus 1965 joint venture. The opening of starbucks & his wide expansion satisfied the need of for a specialized coffeehouse by offering a great selection of coffee beans, Brewed coffees, Italian-style espresso, cold blended. Howard Scholts distinguished his products from its competitors not only by the Specialty Coffee but also with other added value: service, atmosphere, locations. Shultz wanted Starbucks to be known as the best place to buy specialty coffee & added that he look forward to Build a company with a soul 2.0 Marketing strategy You get more than the finest coffee when you visit Starbucks, you get great people, first rate music & comfortable & unbeatable meeting place Those words on S......

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