The Vermont Teddy Bear Company Free Essay, Term Paper and Book Report
The Vermont Teddy Bear Company
Analysis of External/Internal Factors
Diana Wilkins
Unit 2 Individual Project
Global Strategic Management
MGT485-0601A-12
Introduction
A companys success depends on managements accurate recognition of and effective navigation through the dynamic, ever-changing factors involved (external and internal). Businesses today must aggressively capitalize on positives and address negatives with urgency. Reviewing a companys current state of affairs in conjunction with its mission statement is where strategic management plans begin. Environmental and internal scanning supports this first step and provides very valuable information which will serve as the foundation for managements strategic planning process.
Mission Statement
The Vermont Teddy Bear provides our customers with a tangible expression of their best feelings for their families, friends, and associates. We facilitate, communicate, and therefore participate in caring events and special occasions that celebrate and enrich our customers life exper......
Word Count: 1586
Page Count: 6.3 (250 words a page / double spaced)
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