Customer car strategy / loyalty Free Essay, Term Paper and Book Report
Introduction:
Loyalty, in day-to-day life, implies an unselfish belief in institutions. Loyalty also suggests monogamy: one choice above all others.
Retail loyalty is not like that. There is not a customer alive who will consider using one shop for every need. When retailers look at winning and keeping the loyalty of their customers they are looking to achieve a little extra goodwill, a slight margin of preference, an incremental shift in buying behaviour. This can add up to a massive contribution to the financial success of the business.
Loyalty, as a general term, signifies a persons devotion or sentiment of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a cause. It expresses itself in both thought and action and strives for the identification of the interests of the loyal person with those of the object.
Loyalty is an emotion; it is not rational. Loyalty occurs when an individual has a vested interest in maintaining a close relationship, usually resulting from a series of positive experiences that have occurre......
Word Count: 2874
Page Count: 11.4 (250 words a page / double spaced)
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