Marketing Mix Free Essay, Term Paper and Book Report
Introduction
Marketing is a system of determining product, place, price and promotion. These four Ps in marketing are called the marketing mix. The four Ps represent the sellers view of marketing tools available for influencing buyers. (Keller & Kotler, 2006) By using these tools, a company can determine the differences between themselves and their competitors. Differentiating them to sell their products and have their customers coming back for more. This paper will describe the elements of the marketing mix (the four ps) and describe how each of these elements impacts the development of the marketing strategy and tactics at the well-known Starbucks Coffee Company.
The Four Ps/A Brief History of Starbucks Coffee Corporation
The four ps in marketing assist marketing specialist in identifying what makes a service or product unique. In the following paragraphs a brief overview of the history of the retail organization, Starbuck Coffee Corporation will be documented. They will also describe each of the four ps and how Starbucks has succeeded in integrating ......
Word Count: 1092
Page Count: 4.3 (250 words a page / double spaced)
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