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WHAT ARE YOU WEARING UNDER THERE: Underwear? Free Essay, Term Paper and Book Report

WHAT ARE YOU WEARING UNDER THERE: Underwear? When thinking of the necessities of clothing, the majority of people immediately think of underwear. Those that don’t - probably do not wear them to begin with. Everyone at one time or another has more than likely heard or thought “Bring extra underwear”. I have never encountered a time where I needed the extra, but I still do it. Some of us find ourselves possessed with buying under garments, some are happy with it, and the rest are just the “I will buy it when I need it” type. When I purchase underwear, I tend to be the needs driven consumer, so I cannot relate to the idea of an advertisement for underwear. In an effort to correct that, and satisfy my academic needs, I chose two underwear ads from different companies to analyze thoroughly. I was surprised to find that these two companies chose to appeal to the characteristics of the consumer, rather than rely on the quality of the product. The BVD ad invites the lower to middle class, outer directed consumer to an inner world of immodest comfort. This Victoria’s Secret adve......

Word Count: 1669
Page Count: 6.6  (250 words a page / double spaced)


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