public opinion Free Essay, Term Paper and Book Report
Public opinion is the political attitudes by ordinary citizens. The forces that shape our public opinion are made up of different things. My family, friends and school help shape my public opinion on politics. There are other forces that also shape our public opinion. One is Educating the public on issues that are important to the interest group is one the central features of new-style lobbying. The idea is to shape opinion in such a way that government officials will be favorably disposed to views of the interest group. These attempts to shape public and elite opinion come in many forms(Greenberg-Page 199). One strategy is to produce and distribute research reports that bolster the groups position. Another strategy is media advertising. Sometimes this takes the form of pressing a position on a particular issues. Sometimes it is image advertising in which some company or industry portrays its positive contribution to American life. The interest group will also prepare materials that will be of use radio and television broadcasters and to newspaper and magazine editors. Many ......
Word Count: 340
Page Count: 1.3 (250 words a page / double spaced)
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