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Communication in Marketplace and Media Free Essay, Term Paper and Book Report

What is advertisement? Is it just millions of different companies trying to sell their product to whomever watches, listens, and hears their advertisement? Or could advertisement be nothing more then major brainwash. Advertisers all over the world but mostly right here in the United States, use all types of media like the internet, radio and also TV. There using these mass media in order to persuasive or should I say to win a customer for life; but sometimes they can go over board. For example sprite hired Grant Hill to promote there soft drink. The Media is basically brainwashing potential consumer to believe that if they drink sprite they could possible become a great basketball player like grate hill. Sprite is one of the number one persuasive advertisers in the untied states; because unlike other companies sprite learned how to develop a relationship with the community; such as the hip hop cultural. Sprite promotes a hip hop party and pays dancers to act as real live teens, MTV pays sprite to cover the show and rappers such as Nelly agree to perform on TV and pr......

Word Count: 1011
Page Count: 4  (250 words a page / double spaced)


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