SWOT of Singapore Airlines Free Essay, Term Paper and Book Report
Strengths of SIA:
1. SIA as an Asian carrier has lower operating cost compared to their American and European counterparts. It has higher labor productivity level and lower unit labor cost.
2. SIA had a long association with the Malaysian Airlines. The crews have garnered significant flight experience through this association. They have an impeccable safety records. SIA personnel have crucial operating experience in flight operation.
3. SIA has established an enviable record in terms of its operational performance and its profitability history. It is one of the few Asian airlines that had continuously posted profits even during lean years such as the 1990s economic downturn in Asia. Its return on equity (ROE) averaged roughly 10% over the five year period prior to 1999, while its return on sales was around 14% during the same period. These profitability matrices are far more superior to their competitors and some cases as high as twice or thrice what the rivals are earning.
4. On the ground SIA had a legendary commitment to superior service. It has built a network of whol......
Word Count: 1632
Page Count: 6.5 (250 words a page / double spaced)
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