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THE KEG Steakhouse and Bar Free Essay, Term Paper and Book Report

Introduction: The Keg Guarantee¡¯s, ¡°Every keg restaurant guarantees the complete satisfaction of every guest. The food¡­ as you expect it¡­ or we¡¯ll replace it. The good times¡­ a reflection of the spirit that flows from our people¡­ the value and the total Keg Experience¡­ It¡¯s all there or we will make it right. So come for the food, stay for the good times, we¡¯ll GUARENTEE it!¡± Goals and Objectives: Goals and Objectives: The Keg prides itself on being a premiere provider of quality service, quality food in a warm, comfortable atmosphere. We welcome our guests to come to our restaurant to have a good meal, without feeling rushed. It is with this attitude we try to create brand loyalty. This is extremely important aspect when trying to ¡°protect¡± the brand name. By which we mean to defend our name from other upscale, ambiance based restaurants i.e. Milestones Restaurant. In order to do this we will try to do four things. Provide Quality, Service, Ambiance (QSA). Another very important aspect we want to take into account is that we want our gue......

Word Count: 3102
Page Count: 12.4  (250 words a page / double spaced)


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