Global Strategy and Operations Mode of Entry Phraseology currently uses three different business structures for expansion into international markets: joint ventures, licensing, and company-owned operations. Franchises have not been and are not part of Phraseologys future operational plans. Phraseology prefers to fully own and operate the various sites themselves, or enter into a partnership form of agreement with a company or group of individuals. The partnership still provides Phraseology leadership the level of control that is desired to preserve quality. First-movers and a small scale of entry are Phraseology timing of entry and scale of entry and strategic commitments. For a business professional like Phraseology International, the mode of entry into a new market will determine the research required; the time needed to enter the market, and take full advantage of an opportunity. The internal and external environment will influence the choice of a mode of entry. Given the dynamic nature of business, Phraseology will have to respond to the changing environment and evolve Phra......

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