Wal-Mart Public Relations Campaign Overview How can a company who has opened 6,691 retail stores and employees 1.8 million workers worldwide be headlined in every newspaper across the country? Why would the public fight back against a company who is the largest corporate cash contributor in the United States exceeding over $245 million last year in charities? Easy, because the name is Wal-Mart, and now Wal-Mart is in the midst of a new public relations campaign aimed at countering criticisms leveled against it by organized labor and others that Wal-Mart's practices are harmful to workers and to the communities in which it operates. The goal of this paper is to outline a Wal-Mart public relations campaign. We will do this by identifying our target audience, discuss ethical implications related to the labor union, develop a market research plan to support our strategy, and analyze how our campaign will affect the marketing functions at Wal-Mart. Labor Union Issues The United Food and Commercial Workers (UFCW), with help from the AFL-CIO, are continuing its fight to ......

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