IMC Campaign: Final Proposal Introduction Determining and creating an effective promotion plan is a valuable asset and tool for Starbucks. This promotional plan will act as a guide to help the organization save both time and money for its new On the Go service. This promotional plan will help Starbucks move forward and communicate the needs of consumers, while providing better service to consumers. As many will see, promotion is a term that has changed its meaning over the years, and this plan will show how the ideas of Starbucks will become appealing to consumers. Starbucks new on the go service will prove that there is no limit to providing customer service to consumers. As rich as its history, Starbucks strives to provide quality products and services. This plan will provide a description of the new service created for Starbucks, analyze the influence of external and internal factors on your new product or service using a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis, Identify the ethical challenges faced in creating a campaign for the ......

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