GE Medical Systems Free Essay, Term Paper and Book Report
1. As stated in Global Strategy . . . In a World of Nations?, ¡°the ideal strategy matches the level of strategy globalization to the globalization potential of the industry.¡± Balancing the competing pressures to fragment and integrate internationally, Medical Imaging possesses the strong competitive advantages from operating across borders of a global industry. With strong returns from integration while maintaining some local response, this also is a Global industry (with a Transnational bias) .
Government Drivers: the various government regulations on health care place a significant fragmentary pressures on the company¡¯s business strategy across most countries (especially developed economies); however, these are partially mitigated by GEMS¡¯ offensive strategy to ¡°influence evolving rules and regulations¡± (particularly effective in the developing markets, which have less regulation in the first place).
Market drivers: there are significant differences in regional needs and tastes which make certain design and marketing strategies more effective. It is evi......
Word Count: 1588
Page Count: 6.3 (250 words a page / double spaced)
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