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An analysis of Segmentation, targeting, and positioning strategy of Coca-Cola Free Essay, Term Paper and Book Report

I, Introduction: The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Coca-Cola was invented by druggist John Stith Pemberton in 1884. The Coca-Cola Company, including the bottling entities they own, employs approximately 55,000 people. More than 44,000 of those employees work for the Company outside of the United States. The Company manufactures and sells non-alcoholic beverages, primarily carbonated soft drinks and a variety of non-carbonated beverages. Coca-Cola manufactures and distributes juices and juice drinks and certain water products, such as Dasani. It also has ownership interests in numerous bottling and canning operations. Coca-Cola has six strategic business units: North America, Africa, East, South Asia and Pacific Rim, European Union, Latin America and North Asia, Eurasia and Middle East.......

Word Count: 3143
Page Count: 12.5  (250 words a page / double spaced)


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