Total Quality Management Free Essay, Term Paper and Book Report
Total Quality Management
Introduction
The business world of today is fiercely competitive in almost every industry, be it domestic or international, regardless of the product or service. Organizations of all scales are faced with numerous emerging trends and innovations that impact its marketing mix. Still, what remains at the heart of business is attaining, maintaining, and increasing customers for its products. For the United States, many decades ago this task came with little competition due its global stronghold within the manufacturing industry. The country was teeming with buyers that used their money for whatever the United States produced, and quality was not a concern. In a position such as this, the organizations interests are prime, and product quality or customer requirements are less attended. Unfortunately, US manufacturers missed the importance of quality as a tactical approach to achieving business goals (University of Phoenix, 2005).
However, as other countries entered the industry, their attention to a better product, and the customers interests diminished t......
Word Count: 1111
Page Count: 4.4 (250 words a page / double spaced)
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