Biopure analysis Free Essay, Term Paper and Book Report
BIOPURE CORP.
I. Summary
It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood in the veterinary market. A virtually identical product for the human market, Hemopure, is in the final stages of testing by Biopure and is expected to gain approval within one to two years. In response to the timing of approval for these two products, there has been a long-running debate within Biopure as how to proceed with Oxyglobin. Andy and those who are in charge of Oxyglobin wanted to see the animal product released immediately; while Ted and those in charge of the Hemopure,were worrying that an immediate release of Oxyglobin would create an unrealistically low price expectation for what they feel should be a very high-margin human product.
Problem to be solved here:
1. Should we launch Oxyglobin? And when? (if yes)
2. How best to market Oxyglobin? (what price, what market segment..)......
Word Count: 891
Page Count: 3.5 (250 words a page / double spaced)
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