Gender & Advertising The United States today is a country of commercialism. Our culture is built carrying commercial messages. Look anywhere: schools, events, movies. Product placement ads invade our televisions, catalogs, books, magazines, dinners, telephones, taxis, fax machines, T-shirts, doctors offices, grocery carts, elevators, etc. We live in the age of advertising, much of what we share, and what we know, and even what we treasure is carried to us each second in a plasma of electrons, pixels, and ink created by multinational agencies dedicated to attracting our attention for entirely nonaltruistic reasons (Twitchell 1). Because our culture (the United States) is soaked with advertisement, we must look at this commercialism critically and see how we fit as females and males into this world. How gender is portrayed is a huge issue in advertising. The number one approach to advertising uses females or males or the combination of both to sell the consumers a product. The definition of advertising is to make public announcement of, especially to proclaim the qua......

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