Frito Lay's Dips Free Essay, Term Paper and Book Report
Frito-Lay, Inc. is a division of PepsiCo Inc. a New York based diversified consumer goods and services firm with annual sales over 8 billion dollars in 1985. Divisions of the parent company also include Pizza Hut, Taco Bell, Pepsi Cola Bottling, Kentucky Fried Chicken, PepsiCo Foods International. Frito-Lay is a nationally recognized leader in the manufacturing and marketing of salty snack foods and their net sales approached 3 billion dollars in 1985.
Frito-Lay Inc. has an extremely profitable dip product line that has shown tremendous sales growth over the past few years. In 1981, Frito-Lays dip sales were 30 million dollars. This amount almost tripled within the next four years, totaling 87 million dollars. However, this triumph brings the corporation to a point of figuring out how to promote the product further and continue the sales growth. The company has two options related to the future of its dips product line. The first is the chip dip category and the second is the newer vegetable dip category. The company has introduced a sour cream-based French onion dip, ......
Word Count: 2441
Page Count: 9.7 (250 words a page / double spaced)
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