Introduction Kudler is expanding and they are considering new approaches to secure quality improvements and quality services. Kudler has begun quality improvement programs with an exceptional focus on operation efficiency and customer purchase increase. This paper will include the decisions, goals and patterns of a company on the move striving for success; taking the necessary steps to acquire knowledge will establish their name among the best in the industry. Relative Value of Market Research Market research is a systematic, objective collection and analysis of data about a particular target market, competition and/or environment. Market research always incorporates some form of data collection whether it is secondary research or primary research that is collected directly from a respondent. The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming more competitive, market research is now the agenda of many organizations, whether they are large or small. Kudlers researc......

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