Environmental factors with Coca-Cola Free Essay, Term Paper and Book Report
Environmental Factors
Environmental factors can be political, social, ecological, cultural, technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential.
Founded in 1886 in Atlanta, Coca-Cola Company is the worlds leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands.
Domestic and Global Environmental Factors
Coca Cola ventured out of Atlanta throughout the United States since the late 19th century. Though the company grew rapidly and roared into some European countries during the 1900s, its presence worldwide grew swiftly only after World War II. Year after year, Coca Cola has been discovering new foreign markets to bring higher profits as to f......
Word Count: 598
Page Count: 2.3 (250 words a page / double spaced)
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