A Case Study on Personality, Perception & Decision Making in Zenup Software Inc 1. PERSONALITY Personality derives from the Latin word persona (mask) which refers to a set of distinctive personal characteristics which includes emotions, values, interests, attitudes and competencies that distinguishes an individual from any others. Merwin personality personifies a number of characteristics therefore it is important to identify the various factors to his personality. 1.1 BIG FIVE MODEL According to the Big Five model, there are five fundamental categories of traits that have been identified. i) Conscientiousness the extent to which individuals are focused on accomplishing goals and maintaining high levels of performance. Specific traits include self-discipline, responsibility, organization, achievement orientation, and attention to detail. During the earlier years, Merwin has conscientiously keeping Zenup financially afloat and viable by taking on consulting jobs as well as leveraging one credit card to another. To be able to juggle multiple credit cards bi......

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