Kmart Corporation Free Essay, Term Paper and Book Report
Kmart Corporation: Seeking Survival in a Changing Marketplace -SWOT
Kmart Corporation was one of the worlds¡¯ largest mass merchandise retailers operating in all 50 sates and other places, but once the competition (Wal-Mart and Target) started opening they started losing the market share.
Strength:
Kmart had developed a reasonably formal planning organization with a clear ¡°corporate culture¡± that involved a constant evaluation of what was happening in the marketplace, what competition was doing, and what kinds of opportunities were available.
Also, Kmart set up a planning group representing a number of functional areas of the organization called ¡°in-house consulting group¡± with some independent.
Furthermore, a centralized merchandising system, a computerized, highly automated replenishment system, satellite capability and POS scanning system, regular live satellite communication, these all enables Kmart to respond quickly to what¡¯s new, what¡¯s in demand, and what would keep customers coming back.
They have their exclusive brands which is great if that ......
Word Count: 656
Page Count: 2.6 (250 words a page / double spaced)
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