Unilevers Path to Growth Strategy: Is it Working? Free Essay, Term Paper and Book Report
Unilevers Path to Growth Strategy: Is it Working?
By: Julie Miller
Ariane Arguez
Loraidis Dominguez
Vicki Middlemist
1. What are the chief elements of Unilevers diversification strategy? Is Unilever pursuing a multi-country or a global strategy? What aspects of the strategy do you like? What aspects of the strategy are you skeptical about and why?
Unilever's management devised a "Path to Growth Strategy" in early 2000 in order to rejuvenate the company and restructure it wide-range portfolio of food, home, and personal care businesses.
The company's chief elements of its diversification strategy included:
-Reducing the company's brand portfolio from 1600 down to 400 "core" brands.
-Concentrate on R&D and advertising for the company's leading brands and businesses.
-Divesting under performing brands and businesses.
-Rely on production innovation to boost internal growth.
-Making new acquisitions.
Unilever's goal was to boost revenue growth to 5-6% annually and increase operating profit margin to over 16% by the end of 2004. Management expected Unilever's g......
Word Count: 3447
Page Count: 13.7 (250 words a page / double spaced)
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